This new product development innovation started from the backyard washing line, the HEGS laundry basket emerged into the world for its innovative user experience. In order to reduce risk of back and neck pain for people, the HEGS laundry basket is thoughtfully designed with a caster wheel trolley function, for easy smooth movement and offers height adjustability.

As well as the HEGS Laundry Basket, Scott Boocock, HEGS CEO, has made many other innovations and won awards for his creativity, business acumen and customer experience focus, namely Good Design Award and Telstra Business Awards Start-Up of the Year.

Here the user demand has been professionally translated into a tangible creative design solution by Sinclair Product Design.

View product video here

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